Modern Retro is a vintage boutique located in a 200 m2 garage on the island of Södermalm, in Stockholm. It’s filled with vintage pieces, deadstock and second hand from the 1920’s – 80’s. Clothing, shoes, accessories, furniture, vinyls, instruments and other oddities. Head over to Mariatorget metro station to find this vintage goldmine, best described as “the secret garage”.
TPH.co: What’s your background?
Modern Retro: I used to be a musician, playing in a band called “Tequila Girls”. We toured in Sweden and other European cities, and still have some fans in the UK, Germany and Poland!
TPH.co: Who’s working at Modern Retro?
Modern Retro: Only me. I’m always here!
TPH.co: When did you open your vintage shop?
Modern Retro: I opened my own shop in April 2003, but at the time I was sharing this place with other vintage boutiques. Each of us were selling different types of vintage items; one focused on furniture, one was selling mostly American vintage while the other focused more on European vintage. I took over the whole place in 2005, and since then I’ve been running Modern Retro by myself.
TPH.co: How did you get into the business of vintage clothing?
Modern Retro: I worked with music in a small boutique on Södermalm, for a technology company. After some time, that company went bankrupt and I lost my job. My friend then asked me if I’d be willing to take over his shop, and since I’d always been interested in having my own boutique, I decided to go for it. I had been into fashion, and especially vintage clothing, for a long time. I enjoyed designing clothes and creating remakes, I even made my own patterns.
TPH.co: What type of vintage clothes can your customers find at Modern Retro?
Modern Retro: Today most of the items are European vintage clothes, but some are from the US. I still have some furniture and antique items from 20’s – 90’s. But I can say that items from 30’s – 40’s are difficult to find nowadays. It’s also harder to find men’s clothes because men are more likely to use items until they are worn out. Women on the other hand like to have more clothes as they tend to care more about seasonal trends.
TPH.co: Who comes to your shop?
Modern Retro: Both men and women, the age range is quite diverse. In the summer time, many tourists from different countries visit my shop.
TPH.co: Where do your vintage items come from?
Modern Retro: I have some partners who supply products. But I love to pick items by myself, traveling and looking for items in flea markets and different vintage boutiques, both inside and outside of Sweden. It gives me inspiration and the excitement of treasure hunting.
TPH.co: Why do you like vintage items?
Modern Retro: One of the reasons why I like vintage is the quality. Back in the day, clothes were made to last longer, not like today, when people change their clothes several times per year.
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