Meet Vintage Folk Sthlm

vintage folk sthlm interview by tph.co

We invited Vintage Folk Sthlm to have a light conversation.

TPH.co: Why did you start selling vintage?

Vintage Folk Sthlm, E: I have sold vintage clothing at markets around London for years before I moved to Sweden. It was a way of earning extra money while studying. I used to buy vintage and second hand cheap in east London and sell it in West London for double the price!

TPH.co: What’s the best thing about vintage clothing?

Vintage Folk Sthlm, A: That it is the most environmentally friendly way to shop!
Vintage Folk Sthlm, E: That each piece has been loved and worn by someone before you. That what you buy has a past and a story. That you save natures resources by buying second hand instead of new.

TPH.co: How would you describe your favorite vintage items?

Vintage Folk Sthlm, A: Oh, I have so many but I just bought an amazing 80s print cocktail dress – with frills and belt in the waist – perfect in the current 80s trend and also perfectly sits on me!
Vintage Folk Sthlm, E: My favourite items are classics – like the perfectly worn Levis jeans and my collection of vintage knits. They can be worn at any time with anything and always look in fashion.

TPH.co: What inspires you the most when selecting products for Vintage Folk Sthlm and the customers?

Vintage Folk Sthlm, A: To find amazing pieces that is current fashion. It should be as modern as what hangs in the high street shops.
Vintage Folk Sthlm, E: When you find the perfect piece for the shop it’s the best feeling! It could be a garment that looks ordinary on a rack but that becomes fabulous in the right context! We want to challenge our customers to style our second-hand clothes in a modern way.

TPH.co: Tell us more about the name of your shop, Vintage Folk Sthlm.

Vintage Folk Sthlm, A: We wanted to include vintage in the name, and “folk” means people in Swedish but can also relate to folk as in folk music which I like!
Vintage Folk Sthlm, E: My business partner came up with the name – it just sounded cool and right for us.

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