First of all, why photography is so important?

For an online marketplace like TPH.co, customers cannot see your lovely product in their own eyes nor touch it in their own hands, product pictures will be the most important element to lead them to make their purchases...

 

“90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than text.”

 

The reason why photography is really important is primarily because we tend to not be very good at describing things we see.

For online retailers, product photography needs to supplement the senses for the item that a shopper would normally rely on to make a purchase decision in-store, and then to increase the odds that they will actually click ‘add to basket.’

 

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